Here’s a piece I did on the “Green Is Good” radio show back in January, just ran across the online edition of it.   Special thanks to Megan McKenzie for the exceptional PR work.    In the consumer space, media coverage is critical, and earned media is the high leverage way to go, when you can get it.

BETTERY’s Charlie Kawasaki, Peacefood Café’s Peter Lu and Girl Up’s Rachel Wisthuff & Rebecca Ruvalcaba | GreenIsGoodRadio.com.