Rebranding on a Budget

Getting started with a new company, or doing a branding refresh, can be time consuming and expensive.    We were looking for a cost-effective way to bring the Software Diligence Services branding up to date, having done the original logo/brand in 2003. After using our networks to contact freelance graphic designers, one after another, who…

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Always have a Plan B – http://bit.ly/rcdSro

Steve Blank writes in Xconomy this morning about entrepreneurs needing a Plan B.   Sage advice indeed, as startup’s business models twist and turn throughout their life.  The combination of new insights from the team, as well as changing competitive or business landscape requires a lot of flexibility.   It’s a fine line for CEOs who both…

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